THE ILLUSTRATED LONDON NEWS, Feb. 23, 1918.

No books have achieved greater popularity during the war than "the little grey books," as they are affectionately called.

• Soldiers pore over them in the trenches.
• Sailors con them in their brief intervals of leisure in the Grand Fleet.
• Business men and women consult them at every possible opportunity.
• Lawyers, doctors, and students declare them to be an ever-ready source of help, stimulation, and encouragement.

In fact, everybody is studying these wonderful "little grey books" in which the principles of Pelmanism are so interestingly explained: "Pelmanism"—that extraordinary new force in modern life—the "cardinal factor of success," to quote TRUTH’S telling phrase.

If you do not know the "little grey books," if you are not a Pelmanist, you should hasten to make up for lost time. "Nobody who has not studied these books," says an ardent Pelmanist, "can conceive the immeasurable benefits resulting from them."

"A single one of them would be cheap to me at a hundred pounds," declares a solicitor. "As a direct consequence of them I gained a step in promotion," writes a Lieut.-General.

A General writes from France: "The importance of the Pelman Course can hardly be exaggerated. I declare it should be nationalized."

Many clerks, shop assistants and salesmen tell how they doubled and trebled their incomes as a result of a few weeks’ study of the Pelman Course. Tradesmen tell of "record turnover" and 100 per cent and 200 per cent increase in profits.

The latest batch of reports from Pelman students (including men and women of all occupations in life) show that less than one percent—not one in a hundred—failed to gain substantial advantages from the Pelman Course.

And all at the price of half an hour or so a day for a few weeks! It sounds too good to be true; but there are thousands of letters to prove that it is absolutely true.

There is not a class, not a business or trade or profession in these islands in which Pelmanism has not proved itself a wonderful help to success. That is to say, a means of increasing efficiency and developing "braininess" to such a degree that promotion and a bigger salary follow as surely as night follows day.

Women are particularly keen on Pelmanism; it has proved such an enormous help to them in "getting on" in business. Many of them describe it as "the best investment I ever made!"

Moreover, they find it a truly fascinating study. "I am genuinely sorry the course has finished. I have found it so absorbingly interesting as well as profitable." These are the exact words used by students of the Pelman Course.

TRUTH has lately made another report upon the progress of Pelmanism amongst various classes, and confesses it would be impossible to name a business, profession, or vocation in which there were not hundreds of Pelman students.

Army and Navy officers are very "keen on Pelman":—48 Generals, 10 Admirals, and over 6,000 other officers are studying the course, as well as thousands of rank and file. A large number of readers of The Illustrated London News and other leading journals have taken it, and have already profited by it in income and position.

INTERESTING LETTERS.

From a Director. I consider the PELMAN Course is of utmost value.  It teaches one how to observe and to think in the right way, which few realize who have not studied it. The great charm to me was the realization of greater power; power to train oneself for more and more efficiency. I gained from each lesson right up to the end of the Course.

From a Clerk. Looking back over the time since I first enrolled for the Course, I marvel at the changed outlook and wide sphere which it opened out to me. The personal benefits are a great increase of self-confidence and a thousandfold better memory. If only the public knew your Course I am sure your office would be literally besieged by prospective students.

From a Works Manager. Your system has certainly been of great assistance to me in a variety of ways. Up to recently I was works manager for a big firm of yarn spinners, but now have attained the position of right-hand man to the owners, being removed from the executive to the administrative side of the business.

From a Bank Cashier. I have much pleasure in testifying to the practical value of the PELMAN System as a means of developing one’s mental powers. My chief regret is that I did not take the Course years ago. I have found the training of great value in clearness of mental vision, quickness of decision and greater self-confidence. The outlay is quite nominal compared with the great advantages attained.

From a Textile Buyer. From my own experience I would strongly recommend the PELMAN Course to all who are ambitious and keenly desirous of success. Perhaps its greatest value is that it causes one to feel more independent of circumstances of any and every kind; it tends to transfer our destiny from chance into our own keeping.

From a Coach Builder. It is a pleasure to me to express my appreciation of the PELMAN System. My powers of observation and concentration have increased so enormously that it seems scarcely possible for such improvements to have taken place in so short a time. There seems to me no limit to the possibilities of the System.

IMMEDIATE BENEFIT.

"Benefit," says "Truth," "is derived from the very first, and this is the general experience of the vast majority of the students. Almost before they are aware of it the brain is being set methodically to work on the lines which will bring out its full capacity."

OVER 250,000 MEN AND WOMEN.

The Pelman Course has already been followed by over 250,000 men and women. It is directed through the post, and is simple to follow.

• It takes up very little time.
• It involves no hard study.
• It can be practiced anywhere; in the trenches, in the office, in the train, in spare minutes during the day.

And yet in quite a short time it has the effect of developing the mind, just as physical exercise develops the muscles, of increasing your efficiency, and thus doubling your all-round capacity and income-earning power.

The end.

Remember, What matters most in your life is YOU and what you do with your life.

Pelmanism is an authoritative message to taking Action—the Pelman Course reveals, in simple terms, that all action in life is preceded by THOUGHT.

To start reading this rare and unique course, simply scroll to the top of the page and click on the 15 Lessons link in the navigation bar.